Debbie Crooke - Certified Coach

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BIO
AEC Industry Professional with a passion for helping people find their strengths and then design and implement strategies to grow their business. I am known for creating relationships which result in new work. I also have extensive experience in all aspects of planning and implementing marketing and BD programs with expertise in:            

Client Development
Business Development Strategy
Business Development Coaching
Proposal/Interview Development
Marketing Materials
Websites and Social Media
​Client Relationship Management
Project Management
Networking

 Accomplishments

  • Secured meetings with facility owners and Owner’s Project Managers for architect, engineering and construction firms that resulted in opportunities to solve problems and win new assignments.
  • Developed business plan for each of my past roles to identify/implement a plan to move forward.
  • Developed and maintained network of over 350 architects, program managers, brokers, engineers, contractors and vendors from all aspects of the industry.
  • Orchestrated the creation of a new Power Engineering Group including managing strategy sessions, creating a business plan, developing new client relationships, conducting regular group meetings and developing /managing tools to track the results of the entire 10-person team.
  • Created a Marketing Infrastructure for several engineering firms including the firm’s first web site, all new marketing and communications materials, new client and project databases and a corporate brand initiative.
  • Market research in the academic, healthcare, power, transmission and distribution, life science and industrial markets to uncover trends and identify target clients, upcoming projects, competitors and strategic partners.
  • Represented the firm at local events.
  • Organized and manage a life science leads group with eight members from various sections of the industry to focus on creating new business with both startup and well established life science companies.
  • Technical and Project Management support including management of: on-site owner’s engineers who assisted with a repowering project, a project to deliver 10 million kWh of energy through an Integrated Resource Management program, several energy procurement projects and energy and water conservation projects. Performed energy studies and managed installation contractors for a low income weatherization program, a heating system assistance program and a water conservation program.

Professional Background
Marketing, Business Development and Coaching Services (2015-Current) – Developed marketing communications materials and websites as well as provided one on coaching for various clients in the Greater Portland area.
Deb Crooke Marketing and Business Development Consulting, Portland, OR
 
Director of Business Development (2013-2014) – Academic - Independent Schools and Higher Education
Cutler Associates, Worcester, MA
 
Director of Business Development (2012-2013) – Academic, healthcare, life science and utilities engineering.
RMF Engineers, Woburn, MA
 
Director of Client Services (2008-2012) – Academic, healthcare, life science and k-12 engineering projects.
Thompson Consultants Inc. (TCI), Marion, MA
 
Director of Business Development (2007-2008) – Commercial and healthcare construction projects.
Bond Brothers Construction, Everett, MA
 
Director of Business Development (2005-2007) – Commercial, academic and healthcare construction projects.
Bowdoin Construction, Needham, MA
 
Director, Marketing and Business Development (2004-2005) – Academic, life science and developer architecture and urban design projects.
Koetter Kim and Associates, Boston, MA
 
Associate, Business Development - Power and Utilities Group (1992-2004) – Utilities/infrastructure and energy efficiency projects for academic, healthcare, commercial and industrial clients. 
Vanderweil Engineers, Boston, MA 
Business Manager / Project Analyst (1988-1992) – Federal and State water/energy efficiency projects.
B&M Technological Services, Inc., Waltham, MA
 
Senior Energy Auditor, Weatherization and Heating System Assistance Programs (1986-1988) – Residential
City of Somerville, Somerville, MA
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