Becoming a recognized expert

In this short video, Dorie Clark, a well known author and personal branding expert, talks about a few ways to focus your own personal brand so you can stand out in the crowd. 

​Her book "Stand Out" is filled with case studies, the psychological research behind her views and a deeper explanation of her concepts. She also has some excellent, longer Youtube videos on the topic. Here are a few of my favorite takeaways from "Stand Out".

• "There is less room today for average performance in a global economy."
• "It's about solving problems and making a difference in a way that creates value for yourself and others."
• I love her explanation of Robert Cialdini's 6 steps to persuasion which are:
  1. Reciprocating
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity
• "When you also focus on how you can help them achieve their goals, you become not just a networker but a trusted friend and valuable colleague."
• "Always try to give value before you receive it."
• "....in this world, you are not trying to appeal to everyone, you're just trying to get to the right people." here she is quoting Alan Weiss, but it's a great reminder that we don't have to be everything to everybody.

Dorie Clark's book "Stand Out" is packed full if ideas on how to find your breakthrough idea and then become well know for it. But more importantly, she talks about why this is valuable to your business and your career. I highly recommend her book as well as her Youtube videos.