Don't let price keep you from your next project

Marsha Lindquist from Granite Leadership Strategies gave an excellent webinar on pricing strategies. Her motto is “Never lose on price”. She described ways to achieve this along with many examples, tips, and creative techniques. The 3 most important activities that impact pricing success are:

• Essential pre-RFP homework
• Early management decisions
• Key pricing strategies
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I also liked her term “Grey Beards and Staff Greening”. It is a great way to explain how leveraging your technical experts by developing your junior staff can give you a price advantage