Business Development and Performance Coaching​

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  • ​​​​Does billable work always seem to get in the way of finding that next project?​​
  • Is the thought of walking into a room full of strangers overwhelming?
  • Do you ever wonder where you should focus your efforts to generate new work?
  • Do you wonder if you are really optimizing your network?
If so, you have come to the right place. ​​​I specialize in helping busy professionals, who agonize about finding the time for business development or wonder how best to apply their efforts. Together we find ways to create the time and space for business development and then develop new habits that result in a successful flow of new work for you and your firm.

I have spent the past 20+ years in various marketing and business development roles for engineering, architectural and construction companies. In these positions, I have helped my firms develop new business lines, secure introductions, win project assignments, mentor junior staff and represent the firm at industry events.

Recently, ​I became a certified coach to enhance my ability to help others reach their personal and business aspirations..
​​​"Debbie is a rare coach: she has a high level of coaching skill, business know-how and she really cares. She went the extra mile to give me what I needed. ​​Debbie thinks outside and inside the box. She's practical and down-to-earth. I learned a lot from our sessions and I feel inspired to go forward in new and challenging directions."
​Marian Blum, Acupuncturist​
​"Deb Crooke is a non-judgemental, encouraging and insightful coach, With a strong background in business development, she easily grasps the challenges I encounter as I grow my business. ​Her questions and suggestions enable me to move forward efficiently. I could do this on my own, but it would be with a lot more angst, less confidence, and slower progress."
Gilda Gussin, M.Ed, Sustainable Behavior Consultant

What is Coaching?
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Coaching has become a billion dollar business. Athletes, actors, and singers have always relied on coaches to help them achieve greatness. According to Bloomberg, now nearly 40% of Fortune 500 companies use coaches. 

Our coaches help you create and implement your own personal vision of your life. We begin with an introductory session to:
  • Explore what you want
  • Create a vision for your future
  • Set a 3-month target
  • Identify small steps to get there.​
After that, we meet regularly by phone or in-person, to discuss your progress and identify new steps that lead you to your vision..

Business Development Coaching

I work with you to create and implement a Business Development program that leverages your skills and personality to generate new work for you and your firm.

​Through one on one coaching, some of the things that I can help you with include:
  • Client pursuit strategy
  • Meeting prep/debriefing
  • Goal setting and vision
  • General guidance
  • Networking and event strategy and follow up activities.

Mentoring and Life Coaching

With a passion to help people grow, I am often asked to help my clients  in other areas of their life such as:
  • Finding that "to die for" position
  • Improving relationships
  • Wellness
  • Stress reduction​
  • Business transition strategies
  • Writing a novel, pursuing their art or playing an instrument
  • And sometimes just managing their priorities without loosing their mind.
Coaching can focus on whichever area of your life needs support and to make the greatest impact on your overall sense of fulfillment.